How to Make Money on TikTok in Kenya
Introduction
TikTok has become more than just a place to share videos—it is now a platform where creators in Kenya can earn real income. Whether through virtual gifts, brand deals, or selling products, there are several methods that creators use to earn. This article shows you what works, what is available now, and how to boost your earnings.
Step by Step Guide
Go Live and Earn Gifts
Switch to a Pro or Creator account on TikTok.
You need at least 1,000 followers to go live.
Interact with your audience while live to encourage virtual gifts.
Gifts convert to coins/diamonds which you can cash out when you meet the payout threshold.
Brand Sponsorships and Partnerships
Build a niche (comedy, fashion, tech, food, etc.) and post consistently to attract brands.
Create a media kit showing your follower count, engagement rate, and sample content.
Reach out to local brands in Kenya or use influencer marketing platforms to get deals.
Join affiliate programs like those offered by Jumia or other global/local platforms.
Promote products via videos and include purchase links either in your bio or via trusted third-party tools.
Earn commissions for every sale made using your affiliate link.
Sell Your Own Products or Services
Use TikTok videos to showcase your products (e.g. clothing, crafts, digital services).
Set up an online shop or use platforms that integrate with social media.
Use live selling or promotional videos to drive traffic to your store.
Creator Rewards Programs (When Available)
TikTok has programs that reward creators based on video views and engagement.
Kenya currently may not have full access yet, so check TikTok’s Creator Tools for eligibility.
When active, such programs pay per thousand views or for content that meets certain originality and length criteria.
Cross-Platform and Alternative Income Streams
Use your TikTok presence to grow audiences on YouTube, Instagram, or blogs where ad revenue is more established.
Offer content creation or social media management services to local businesses.
Use tipping platforms or accept mobile money donations if your followers want to support you directly.
Important Notes & Tips
You must be 18 years or older for many monetization features.
Adhere strictly to TikTok’s community guidelines so your account remains in good standing.
Quality is more important than quantity—better audio/video and original content increase engagement.
Monitor analytics (views, watch time, shares) to know what content works best.
Be patient—building a monetizable audience takes time and consistency.
FAQs
Q: Is the Creator Fund available in Kenya?
No, as of now Kenya is not officially part of TikTok’s Creator Fund.
Q: How many followers do I need to earn through live gifts?
You need at least 1,000 followers to go live which allows you to earn virtual gifts from viewers.
Q: Can I get paid in Kenyan Shillings via M‒PESA or bank?
Yes, many creators link their accounts to PayPal, bank accounts, or mobile money as per what is offered for payouts.
Q: Do I lose money if I violate TikTok’s policies?
Yes. Violations can lead to demonetization, reduced visibility, or being barred from features like live gifts or brand deals.
