How to Sell on Jumia
Many entrepreneurs in Kenya are moving their businesses online, and Jumia offers one of the easiest ways to reach millions of customers without needing a physical store. Selling on Jumia not only helps you expand your market but also gives you access to delivery and payment solutions that make running an online business less stressful. Whether you’re a small business owner or looking to scale, learning how to sell on Jumia could be a turning point for your growth.
Quick Answer — At a Glance
Provide business and product details during registration
Upload product listings with images, descriptions, and prices
Start selling and manage orders from your Seller Center dashboard
Step-by-Step Guide
Method 1 — Jumia Seller Center Registration
Click on “Register” and choose your seller type (individual or business).
Fill in your details including business name, ID/passport, bank account, and KRA PIN (for businesses).
Accept Jumia’s terms and conditions to complete registration.
Method 2 — Uploading Products
Once logged in, go to the “Products” section.
Click “Add a Product” and fill in details such as product name, category, price, and stock.
Upload high-quality images and write clear descriptions to attract customers.
Save and submit your listings for approval.
Method 3 — Managing Orders and Delivery
When an order comes in, you’ll get notified via the Seller Center dashboard.
Package your product according to Jumia’s packaging standards.
Drop it off at the nearest Jumia drop-off station or arrange pickup.
Track your order and payments directly from your Seller Center account.
Method 4 — Jumia Express (Optional for Faster Sales)
Register for Jumia Express inside the Seller Center.
Send stock to Jumia’s warehouse where they handle storage, packaging, and delivery.
Enjoy faster delivery times and potentially higher sales since products are tagged “Jumia Express.”
Important Notes & Tips
Always use clear product titles and sharp images to increase visibility.
Competitive pricing improves chances of sales, but factor in Jumia commissions.
Respond quickly to customer questions and manage orders promptly to keep your seller rating high.
Check the Jumia University resources for training and best practices.
FAQs
Do I need a registered business to sell on Jumia?
No, individuals can also sell, but businesses must provide KRA PIN and other registration details.
How much does it cost to sell on Jumia?
Registration is free, but Jumia charges commissions per sale depending on product category.
Can I sell second-hand items on Jumia?
No, Jumia only accepts new and original products.
When do I get paid after a sale?
Payments are made weekly to your registered bank account after delivery is confirmed.
What happens if my product is rejected?
Check Jumia’s product guidelines, adjust details or images, and resubmit for approval.
